e-Commerce
As the Project Leader for LG Global Dotcom, I oversaw the styling, washer, and dryer product lines, creating content with a focus on the consumer purchase journey.
LG Global .COM Renewal
Project Supporter
I revamped LG.com to match the new LG essence, creating consumer-focused content with friendly copy to enhance LG's welcoming image
LG.com ThinQ Page
Project Leader
As the ThinQ App user base grew, I designed the corresponding page. Conducted Key Visual work to enhance understanding of the feature, resulting in a 30% increase in app downloads.
LG Members day Banner
Project Leader
Created Membership banners for use in 10 countries, enhancing communication skills through coordination with representatives from each country.
Campaign
Planned and executed the annual LG Styler.Love campaign,
involving the creation of personalized content in various formats.
Personalized YouTube content
Project Leader
I produced personalized YouTube videos for five distinct targets, incorporating unique selling propositions (USPs) in the copy and visuals for each audience.
Personalized SDC banner
Project Leader
Considered segmented targets for image selection and copywriting, creating banners with a focus on Google ad characteristics.
Creation of a campaign microsite
Supporter
Created a website with Q&A content addressing consumers' key questions, prioritizing SEO. Integrated product recommendations and videos to boost user engagement and dwell time.
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2021-2023
Personal Portfolio
